Hooks & intros · Library

YouTube hook examples & templates

Proven opening and title formulas, sorted by pattern and niche. Copy one, fill in the blanks, and start your next video on a hook that earns the first 30 seconds. Every real example links to the video it came from. And once you have picked one: what to say in the fifteen seconds after it →

  • Contrarian Gaming

    The best [X] almost nobody uses

    e.g. “The BEST R6 Attacker NOBODY Plays...” Kudos ↗

  • Contrarian Fitness & health

    [N] [things] almost no one does

    e.g. “7 Amazing Exercises No One Does (ALL S TIER)” Jeff Nippard ↗

  • Contrarian Fitness & healthEducation & how-to

    What everyone gets wrong about [topic]

    e.g. “What everyone gets wrong about slow running” Wild Rapha ↗

  • Contrarian Tech & reviewsFinance & business

    Why people regret [the popular choice]

    e.g. “Why People REGRET Buying an Electric Vehicle in 2025” Zac Rios ↗

  • Contrarian Food & cooking

    You've been [doing X] wrong your whole life

    e.g. “You've been storing eggs wrong your whole life”

  • Result first Fitness & health

    We [did X] every day for [N] days - here’s what happened

    e.g. “We Ran Every Day for 30 Days, Here's What Happened” Buff Dudes ↗

  • Result first Fitness & health

    I [did X] for [N] days - this is what it did to my [body/life]

    e.g. “I Ran Every Day for 30 Days, This is What it Did to My Body” Jesse James West ↗

  • Result first Fitness & healthGaming

    I trained my [weakness] for [N] days

    e.g. “I Trained My WEAK FOOT for 30 Days” Kieran Brown ↗

  • Result first Finance & business

    I [huge milestone] at [age]

    e.g. “I Retired My Mom at 21” Paul Han ↗

  • Result first Education & how-toVlogs & lifestyle

    I [practiced X] every day for [N] days

    e.g. “I Drew Every Day for 100 DAYS!” PewDiePie ↗

  • Result first Education & how-to

    How I taught myself [skill] in [N] days (no experience)

    e.g. “How I Taught Myself to Draw in 100 Days (No Experience)” shiroiro ↗

  • Result first Education & how-toVlogs & lifestyle

    [N] [things] you should do every day

    e.g. “5 Dog Training Exercises You Should Do EVERY DAY At Home!” Will Atherton Canine Training ↗

  • Result first Tech & reviews

    I replaced my [expensive thing] with a [cheap thing] for [N] days

    e.g. “I replaced my $2,000 laptop with a $300 one for a month”

  • Open loop Food & cooking

    [Insider] warns us about [thing you trust]

    e.g. “Ex-Employee Warns Us About Taco Bell's Meat” Mashed ↗

  • Open loop Vlogs & lifestyle

    [Insiders] reveal the [industry] secrets that change how you [do X]

    e.g. “Flight Attendants Reveal Industry Secrets That Will Change How You Travel” Travel + Leisure ↗

  • Open loop Education & how-toFitness & health

    Do you really need [the thing everyone says]?

    e.g. “Do you really need to take 10,000 steps a day?” TED-Ed ↗

  • Open loop Finance & business

    How far can I get [small thing → big goal]?

    e.g. “How Many Days Can I Double $1?” Ryan Trahan ↗

  • Open loop Fitness & healthEducation & how-to

    What [common habit] actually does to your [body/X]

    e.g. “What Walking 7000 Steps a Day Actually Does for Your Body” Dr. Eric Berg DC ↗

  • Open loop Food & cooking

    Why [pros] never [surprising thing]

    e.g. “Why great pizzerias never wash this one pan”

  • The stakes Tech & reviews

    Things I wish I knew before [action]

    e.g. “I wished I knew these BEFORE I updated to Windows 11!” Liron Segev ↗

  • The stakes Tech & reviewsFinance & business

    [N] things I wish I knew before buying [X]

    e.g. “16 Things I Wish I Knew Before Buying a Tesla” Vegas Carmen ↗

  • The stakes Education & how-to

    The [N] biggest [category] disasters

    e.g. “The 10 Biggest Mega Build Disasters of 2025” The B1M ↗

  • The stakes Finance & business

    The [mistake] that's quietly costing you [money/outcome]

    e.g. “The budgeting mistake that's quietly costing you $3,000 a year”

  • The stakes Education & how-to

    Don't [common action] until you've [done X]

    e.g. “Don't start learning to code until you've done this”

  • Pattern break Gaming

    Testing viral [X] hacks (do they actually work?)

    e.g. “Testing Viral Minecraft Hacks That Are 100% Working” EYstreem ↗

  • Pattern break GamingVlogs & lifestyle

    Testing viral [X] to see if they work

    e.g. “Testing VIRAL TikTok Myths To See If They Work!” Team Jesser ↗

  • Pattern break Vlogs & lifestyle

    I tried [unusual/viral X]

    e.g. “I Tried Unusual Viral TikTok Hacks” Brianna ↗

  • Pattern break Vlogs & lifestyle

    24 hour challenge [in/with an absurd X]

    e.g. “24 Hour Challenge in my Killdozer” WhistlinDiesel ↗

  • Pattern break Vlogs & lifestyleFinance & business

    $[small] vs $[huge] [thing]

    e.g. “$1 vs $1,000,000 Hotel Room!” MrBeast ↗

  • Pattern break Gaming

    I beat [game] using only [absurd constraint]

    e.g. “I beat Elden Ring using only a dance pad”

  • Result first Tech & reviews

    I used [gadget] for a month so you don't have to

    e.g. “I used the cheapest smartwatch for a month so you don't have to”

  • Result first Finance & business

    I tracked every dollar for [N] days - here's where it went

    e.g. “I tracked every dollar for 30 days - here's where it actually went”

  • Result first Food & cooking

    I ate like [a culture/a pro] for a week

    e.g. “I ate like a Michelin chef for a week on a budget”

  • Result first Education & how-to

    I learned [skill] in [N] days - here’s the exact plan

    e.g. “I learned to touch-type in 14 days - here’s the exact plan”

  • Result first DIY & making

    I built [thing] from scratch for $[amount]

    e.g. “I built a standing desk from scratch for $60”

  • Result first Beauty & style

    I followed [X]'s [routine] for 30 days

    e.g. “I followed a dermatologist's skincare routine for 30 days”

  • Result first Gaming

    I hit [rank] in [game] in [N] days - here’s how

    e.g. “I hit Diamond in 30 days as a hardstuck Silver”

  • Result first Music

    I learned [instrument] in [N] days starting from zero

    e.g. “I learned piano in 60 days starting from zero”

  • The stakes Tech & reviews

    Stop buying [product] until you watch this

    e.g. “Stop buying a new phone until you watch this”

  • The stakes Finance & business

    The [N] money mistakes quietly keeping you broke

    e.g. “The 5 money mistakes quietly keeping you broke”

  • The stakes Food & cooking

    The kitchen mistake ruining your [dish]

    e.g. “The kitchen mistake ruining your steak”

  • The stakes Education & how-to

    Don't learn [skill] the way everyone tells you to

    e.g. “Don't learn a language the way everyone tells you to”

  • The stakes DIY & making

    The [tool] mistake that ruins every beginner's [project]

    e.g. “The sanding mistake that ruins every beginner's table”

  • The stakes Beauty & style

    The [routine] mistake aging your skin faster

    e.g. “The morning routine mistake aging your skin faster”

  • Open loop Tech & reviews

    Why [company] doesn't want you to know about [feature]

    e.g. “Why your phone maker doesn't want you to know about this setting”

  • Open loop Finance & business

    What actually happens to your money when [event]

    e.g. “What actually happens to your money when a bank fails”

  • Open loop Fitness & health

    What one month of [habit] really does to your body

    e.g. “What one month of cold showers really does to your body”

  • Open loop Food & cooking

    Why restaurant [dish] always beats homemade

    e.g. “Why restaurant fried rice always beats homemade”

  • Open loop Music

    Why every [genre] hit uses this one trick

    e.g. “Why every pop hit uses this one chord trick”

  • Contrarian Tech & reviewsFinance & business

    The [popular product] isn't worth it - buy this instead

    e.g. “The flagship phone isn't worth it - buy this instead”

  • Contrarian Finance & business

    Everything you've been told about [topic] is wrong

    e.g. “Everything you've been told about credit scores is wrong”

  • Contrarian Education & how-to

    Why [common method] is a waste of time

    e.g. “Why re-reading your notes is a waste of time”

  • Contrarian Beauty & style

    The [expensive product] you don't actually need

    e.g. “The $80 serum you don't actually need”

  • Pattern break Tech & reviewsDIY & making

    I turned a [cheap thing] into a [surprising thing]

    e.g. “I turned a $20 speaker into a home theatre”

  • Pattern break Finance & businessVlogs & lifestyle

    I gave a stranger $[amount] to [do X]

    e.g. “I gave a stranger $500 to grow it in a week”

  • Pattern break Food & cooking

    I let [AI/a kid/a stranger] plan my meals for a week

    e.g. “I let AI plan my meals for a week”

  • Pattern break Gaming

    I beat [game] but every [event] makes it harder

    e.g. “I beat Mario but every coin makes it harder”

  • Pattern break DIY & making

    I made [everyday object] out of [absurd material]

    e.g. “I made a working knife out of chocolate”

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