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Contrarian Gaming
The best [X] almost nobody uses
e.g. “The BEST R6 Attacker NOBODY Plays...”
Kudos ↗
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Contrarian Fitness & health
[N] [things] almost no one does
e.g. “7 Amazing Exercises No One Does (ALL S TIER)”
Jeff Nippard ↗
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Contrarian Fitness & healthEducation & how-to
What everyone gets wrong about [topic]
e.g. “What everyone gets wrong about slow running”
Wild Rapha ↗
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Contrarian Tech & reviewsFinance & business
Why people regret [the popular choice]
e.g. “Why People REGRET Buying an Electric Vehicle in 2025”
Zac Rios ↗
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Contrarian Food & cooking
You've been [doing X] wrong your whole life
e.g. “You've been storing eggs wrong your whole life”
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Result first Fitness & health
We [did X] every day for [N] days - here’s what happened
e.g. “We Ran Every Day for 30 Days, Here's What Happened”
Buff Dudes ↗
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Result first Fitness & health
I [did X] for [N] days - this is what it did to my [body/life]
e.g. “I Ran Every Day for 30 Days, This is What it Did to My Body”
Jesse James West ↗
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Result first Fitness & healthGaming
I trained my [weakness] for [N] days
e.g. “I Trained My WEAK FOOT for 30 Days”
Kieran Brown ↗
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Result first Finance & business
I [huge milestone] at [age]
e.g. “I Retired My Mom at 21”
Paul Han ↗
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Result first Education & how-toVlogs & lifestyle
I [practiced X] every day for [N] days
e.g. “I Drew Every Day for 100 DAYS!”
PewDiePie ↗
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Result first Education & how-to
How I taught myself [skill] in [N] days (no experience)
e.g. “How I Taught Myself to Draw in 100 Days (No Experience)”
shiroiro ↗
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Result first Education & how-toVlogs & lifestyle
[N] [things] you should do every day
e.g. “5 Dog Training Exercises You Should Do EVERY DAY At Home!”
Will Atherton Canine Training ↗
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Result first Tech & reviews
I replaced my [expensive thing] with a [cheap thing] for [N] days
e.g. “I replaced my $2,000 laptop with a $300 one for a month”
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Open loop Food & cooking
[Insider] warns us about [thing you trust]
e.g. “Ex-Employee Warns Us About Taco Bell's Meat”
Mashed ↗
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Open loop Vlogs & lifestyle
[Insiders] reveal the [industry] secrets that change how you [do X]
e.g. “Flight Attendants Reveal Industry Secrets That Will Change How You Travel”
Travel + Leisure ↗
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Open loop Education & how-toFitness & health
Do you really need [the thing everyone says]?
e.g. “Do you really need to take 10,000 steps a day?”
TED-Ed ↗
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Open loop Finance & business
How far can I get [small thing → big goal]?
e.g. “How Many Days Can I Double $1?”
Ryan Trahan ↗
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Open loop Fitness & healthEducation & how-to
What [common habit] actually does to your [body/X]
e.g. “What Walking 7000 Steps a Day Actually Does for Your Body”
Dr. Eric Berg DC ↗
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Open loop Food & cooking
Why [pros] never [surprising thing]
e.g. “Why great pizzerias never wash this one pan”
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The stakes Tech & reviews
Things I wish I knew before [action]
e.g. “I wished I knew these BEFORE I updated to Windows 11!”
Liron Segev ↗
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The stakes Tech & reviewsFinance & business
[N] things I wish I knew before buying [X]
e.g. “16 Things I Wish I Knew Before Buying a Tesla”
Vegas Carmen ↗
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The stakes Education & how-to
The [N] biggest [category] disasters
e.g. “The 10 Biggest Mega Build Disasters of 2025”
The B1M ↗
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The stakes Finance & business
The [mistake] that's quietly costing you [money/outcome]
e.g. “The budgeting mistake that's quietly costing you $3,000 a year”
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The stakes Education & how-to
Don't [common action] until you've [done X]
e.g. “Don't start learning to code until you've done this”
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Pattern break Gaming
Testing viral [X] hacks (do they actually work?)
e.g. “Testing Viral Minecraft Hacks That Are 100% Working”
EYstreem ↗
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Pattern break GamingVlogs & lifestyle
Testing viral [X] to see if they work
e.g. “Testing VIRAL TikTok Myths To See If They Work!”
Team Jesser ↗
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Pattern break Vlogs & lifestyle
I tried [unusual/viral X]
e.g. “I Tried Unusual Viral TikTok Hacks”
Brianna ↗
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Pattern break Vlogs & lifestyle
24 hour challenge [in/with an absurd X]
e.g. “24 Hour Challenge in my Killdozer”
WhistlinDiesel ↗
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Pattern break Vlogs & lifestyleFinance & business
$[small] vs $[huge] [thing]
e.g. “$1 vs $1,000,000 Hotel Room!”
MrBeast ↗
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Pattern break Gaming
I beat [game] using only [absurd constraint]
e.g. “I beat Elden Ring using only a dance pad”
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Result first Tech & reviews
I used [gadget] for a month so you don't have to
e.g. “I used the cheapest smartwatch for a month so you don't have to”
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Result first Finance & business
I tracked every dollar for [N] days - here's where it went
e.g. “I tracked every dollar for 30 days - here's where it actually went”
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Result first Food & cooking
I ate like [a culture/a pro] for a week
e.g. “I ate like a Michelin chef for a week on a budget”
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Result first Education & how-to
I learned [skill] in [N] days - here’s the exact plan
e.g. “I learned to touch-type in 14 days - here’s the exact plan”
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Result first DIY & making
I built [thing] from scratch for $[amount]
e.g. “I built a standing desk from scratch for $60”
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Result first Beauty & style
I followed [X]'s [routine] for 30 days
e.g. “I followed a dermatologist's skincare routine for 30 days”
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Result first Gaming
I hit [rank] in [game] in [N] days - here’s how
e.g. “I hit Diamond in 30 days as a hardstuck Silver”
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Result first Music
I learned [instrument] in [N] days starting from zero
e.g. “I learned piano in 60 days starting from zero”
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The stakes Tech & reviews
Stop buying [product] until you watch this
e.g. “Stop buying a new phone until you watch this”
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The stakes Finance & business
The [N] money mistakes quietly keeping you broke
e.g. “The 5 money mistakes quietly keeping you broke”
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The stakes Food & cooking
The kitchen mistake ruining your [dish]
e.g. “The kitchen mistake ruining your steak”
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The stakes Education & how-to
Don't learn [skill] the way everyone tells you to
e.g. “Don't learn a language the way everyone tells you to”
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The stakes DIY & making
The [tool] mistake that ruins every beginner's [project]
e.g. “The sanding mistake that ruins every beginner's table”
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The stakes Beauty & style
The [routine] mistake aging your skin faster
e.g. “The morning routine mistake aging your skin faster”
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Open loop Tech & reviews
Why [company] doesn't want you to know about [feature]
e.g. “Why your phone maker doesn't want you to know about this setting”
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Open loop Finance & business
What actually happens to your money when [event]
e.g. “What actually happens to your money when a bank fails”
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Open loop Fitness & health
What one month of [habit] really does to your body
e.g. “What one month of cold showers really does to your body”
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Open loop Food & cooking
Why restaurant [dish] always beats homemade
e.g. “Why restaurant fried rice always beats homemade”
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Open loop Music
Why every [genre] hit uses this one trick
e.g. “Why every pop hit uses this one chord trick”
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Contrarian Tech & reviewsFinance & business
The [popular product] isn't worth it - buy this instead
e.g. “The flagship phone isn't worth it - buy this instead”
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Contrarian Finance & business
Everything you've been told about [topic] is wrong
e.g. “Everything you've been told about credit scores is wrong”
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Contrarian Education & how-to
Why [common method] is a waste of time
e.g. “Why re-reading your notes is a waste of time”
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Contrarian Beauty & style
The [expensive product] you don't actually need
e.g. “The $80 serum you don't actually need”
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Pattern break Tech & reviewsDIY & making
I turned a [cheap thing] into a [surprising thing]
e.g. “I turned a $20 speaker into a home theatre”
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Pattern break Finance & businessVlogs & lifestyle
I gave a stranger $[amount] to [do X]
e.g. “I gave a stranger $500 to grow it in a week”
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Pattern break Food & cooking
I let [AI/a kid/a stranger] plan my meals for a week
e.g. “I let AI plan my meals for a week”
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Pattern break Gaming
I beat [game] but every [event] makes it harder
e.g. “I beat Mario but every coin makes it harder”
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Pattern break DIY & making
I made [everyday object] out of [absurd material]
e.g. “I made a working knife out of chocolate”