Free course · Module 06

Hooks & intros

Earn the first 30 seconds, or lose the rest.

1. The first 30 seconds decide everything Most of your drop-off happens before the intro even ends. 6 min →
2. The 5 hooks that actually work Steal these five openings. 7 min →
3. Cold opens: don't bury the payoff Show the result first. Earn the how. 6 min →
4. Cut the throat-clearing Kill the pre-roll ritual. Get to the value. 5 min →
5. Make the hook keep the title's promise The click was a promise. Pay it off in the first 30 seconds. 6 min →

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