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YouTube cut reach for Shorts that re-upload clips without significant changes on October 1. What counts as original, and a four-step audit for your library.
YouTube's content strategy lead explains how to pivot a channel: which pivot you're in, what your audience is really there for, and a seven-step plan.
YouTube renamed paid promotion to branded content and launched new tools for brand deals. What changed, what YouTube's brand team advises, and seven steps.
Kevin Langue took his TV viewing from 8% to 38%. What he did, what YouTube says about TV viewers, and seven moves to make your videos for the living room.
YouTube's discovery lead explained how recommendations work in 2026. The facts creators get wrong, and seven moves to succeed on YouTube because of them.
Since August 24, 2026 a YouTube view counts from the first frame. What that changes, what it doesn't, and how to read engaged views and TV co-viewing.
YouTube now reviews your Short's hook, pacing and visuals before you publish. How the feedback tool works, who has it, and a five-step routine to use it.
A room plan for every budget from $0 to $800: where the light goes, where the camera goes, and what each thing you buy actually fixes.
A two-hour recipe for finding YouTube video ideas people already search for, following one beginner to three tested ideas, plus 22 idea formats with examples.
A step-by-step process for writing a video script that survives the camera: what a script actually is, when you need one, the five steps with a real example carried through each one, and how to fix the three ways scripts usually go wrong.
The real numbers behind YouTube monetization in 2026: the 55/45 splits, the Premium pools, what Alphabet's first-ever revenue breakout revealed, the 2027 Partner Program changes, and what actually moves a creator's RPM.
What sponsorships really pay in 2026, separated from folklore: the reported CPM ranges and their limits, the math that sets your rate, why sponsors out-pay AdSense, and the disclosure rules that protect the whole business.
Not vibes, numbers: YouTube is now the biggest thing on television, podcasts passed a billion monthly viewers, the Partner Program is raising its gates, Shorts hit 200 billion daily views, and the money went transparent. What each shift means for a solo creator.
A 45-minute checklist for the evening after filming: offload and verify, transcribe, audit coverage against the plan, balance setups and payoffs, and write the go/no-go verdict while pickups are still cheap.
How to sort footage before you edit, built for one-person channels: the offload ritual, naming that survives six months, transcripts as the real index, pulling selects, and tagging clips by the job they do in the story.
What a beat sheet is, the 7-beat skeleton long-form YouTube videos run on, a copy-paste template, and the four mistakes that make beat sheets useless.
A checklist for the evening after the shoot: audit your footage against the plan and find structural holes while they're still a 20-minute pickup.