Free course · Module 05

Scripting

Write for the ear and the retention graph.

1. Write for the ear, not the eye Your script isn't stiff. It's written in the wrong language. 6 min →
2. Script the skeleton, improvise the delivery Word-for-word where it counts. Free everywhere else. 6 min →
3. Every sentence buys the next one Attention is bought by the sentence, not the video. 6 min →
4. Cut your script by 30% The best edit happens before you press record. 6 min →
5. From script to shot list The script is what's said. Now decide what's seen. 6 min →

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