Free course · Module 04

Story & structure

The skill that separates good channels from great ones.

1. What a story actually is (and why topic videos die) Your video isn't boring. It's just not a story yet. 7 min →
2. The 7-beat structure of long-form YouTube Seven beats. Every watchable long-form video runs on them. 8 min →
3. Stakes: why should anyone care? If nothing can be lost, nothing is being watched. 7 min →
4. Setups and payoffs Endings feel earned when you planted them in minute two. 7 min →
5. The pre-edit story check Find the hole the evening it costs 20 minutes, not day three. 7 min →

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