Free course · Module 01

Thumbnails that get the click

Why the thumbnail decides your CTR, and how to design one.

1. Why the thumbnail decides everything You spend hours on the video and 20 seconds on the thing that decides if anyone watches it. 7 min →
2. The 3-second rule If it isn't clear at a glance on a phone, it's invisible. Here's the test the pros use. 6 min →
3. Faces, emotion & contrast The exact emotions that lift CTR, and the one lighting trick that makes any face pop. 7 min →
4. Text on thumbnails: less is more Three to four words, max, but which three? The formula for words that add clicks, not clutter. 6 min →
5. Testing & iterating your thumbnail Your first thumbnail is a guess. Here's how to know within 48 hours if it's costing you views. 7 min →

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