Free course · Module 02

Titles & packaging

The promise a viewer reads before they click.

1. The title is a promise Stop describing the video. Start promising something. 6 min →
2. Titles and thumbnails are one unit One promise, two surfaces. Stop writing them separately. 6 min →
3. Curiosity without clickbait Pull hard. Don't lie. Here's where the line actually is. 7 min →
4. Title formats that keep working Six shapes that survive every algorithm change. 7 min →
5. Test the title before you publish Never ship the first title you thought of. 6 min →

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