Free tools Money
Enter the views of your last few videos and get a price range to quote a brand. The formula is on the page, every default is sourced or marked as your call, and you can change all of them.
FreeNo signup Runs in your browser, nothing is uploaded
One number per line, or separated by spaces. 12,000 and 12k both work. Leave out Shorts unless you are pricing a Short.
Pick a starting band, then edit it. These are other people's reported ranges, not a price list. Sources and their weaknesses are in the table below the tool.
The niche note goes on your rate card. It does not change the maths: only the two CPM numbers do.
Sourced The brand runs your video as its own paid ad. SponsorRadar reports a 20 to 50 percent premium on the base rate.
Sourced You agree not to take a competing sponsor. SponsorRadar reports 30 to 50 percent more. Your call The source does not say how the price grows with the length of the window, so the days only appear on the rate card. Raise the percentage yourself for a long window.
Your call We found no published figure for rush fees on YouTube deals. Think about what the deadline pushes off your schedule, and price that.
Your call No source. Many creators include the link in the base price and charge only when the brand wants it kept pinned for a set time. Leave it at 0 to list it as included.
Revisions
Your call No source. A fair way to price a round is the hours it takes you to re-record and re-edit, times your hourly rate. Writing the limit on the rate card matters more than the fee.
The number below which this video is not worth your time. It has nothing to do with views.
Your call Count the emails, the script, the filming, the edit and the revision round. The hourly rate is what you would accept for other paid work.
You type CPM, fees and your hourly rate in US dollars, because the benchmarks are in dollars. The currency only changes how results are shown. Type today's rate yourself: this page fetches nothing.
Low
$216
Expected
$365
High
$540
Your floor is $240. The low figure is under it, so quote $240 to $540.
price = views / 1,000 x CPM x format multiplier + add-ons
| Line | Low | Expected | High |
|---|---|---|---|
| 60 to 90 second integrated read12,000 views / 1,000 x $15 to $30 CPM x 1 | $180 | $270 | $360 |
| Usage rights / whitelisting+20% to 50% of the base price | $36 | $95 | $180 |
| Total | $216 | $365 | $540 |
SPONSORSHIP RATES Niche: Budget travel Typical views per video: 12,000 (median of my last 8 videos, first 30 days) 60 to 90 second integrated read: $180 to $360 Add-ons: + Usage rights / whitelisting: $35 to $180 Total for this package: $240 to $540 Includes 1 round of revisions before filming. No category exclusivity is included. It is available and priced separately. The video will be disclosed as branded content on YouTube and in the video itself. Rates are a starting point and depend on the brief.
This is a starting point for a negotiation, not a valuation. Nobody publishes what brands actually pay. The benchmarks here are vendor estimates, and your real price is whatever you and the brand agree.
It answers one question: how much should you charge for a sponsored video? You enter the views of your recent videos, a CPM range and what the brand is buying. You get a low, an expected and a high price, a line-by-line breakdown, and a short rate card you can paste into an email.
You need it when a brand asks "what are your rates?" and you have nothing to point at. Most calculators print one confident number from assumptions you cannot see. This one prints the formula, links the source of every default, and tells you where no source exists. Everything runs in your browser. Nothing you type is sent anywhere.
Sponsorship is one of several ways a channel earns. The YouTube revenue model in 2026 shows where it sits next to ads and memberships.
Price = expected views / 1,000 x CPM x format multiplier, plus add-ons. CPM means cost per 1,000 views. It is the same model brands and agencies use: a sponsor is buying the people who will see the video, so you price the views you can reasonably promise.
These are the only benchmarks on this page. We opened each source ourselves. None of them is official: YouTube publishes no sponsorship prices, and real contracts are private. The evidence here is thin, and each row says how.
| Statement | Source | Weakness |
|---|---|---|
| YouTube sponsorship CPMs by niche in 2026: finance and business $40 to $80, technology $30 to $60, health and wellness $25 to $45, education and productivity $20 to $40, lifestyle and vlogs $15 to $30, gaming $10 to $25, entertainment $10 to $20. | SponsorRadar, published February 28, 2026. Checked October 2026. | One vendor's tracked data. It does not publish how it gets a price from a tracked sponsorship, or how many deals sit behind each niche. |
| YouTube sponsorship CPMs frequently fall between $15 and $30. | Influencer Marketing Hub, updated August 31, 2026. Checked October 2026. | Compiled from unnamed "benchmark surveys and industry data aggregators". No sample size, no method. |
| A dedicated sponsored video costs 1.5 to 2 times a standard mid-roll integration. A 15 to 30 second pre-roll mention costs 0.5 to 0.7 times. | SponsorRadar, February 28, 2026. Checked October 2026. | Same vendor, same limits. Stated as what brands should expect, without counts. |
| Usage rights, where the brand reuses your video in its own paid media, add a 20 to 50 percent premium on the base rate. Exclusivity adds 30 to 50 percent. A multi-video package usually comes with a 10 to 20 percent discount per video. | SponsorRadar, February 28, 2026. Checked October 2026. | Same vendor, same limits. No scaling by length of the exclusivity window is given. |
| Most sponsored Shorts are sold for a flat fee of $500 to $5,000, and the pricing "is still stabilizing". | SponsorRadar, February 28, 2026. Checked October 2026. | A flat range, not a per-view rate. We found no sourced multiplier for Shorts, so the tool marks its 0.4 default as your call. |
| About 40 percent of the views on a sponsored YouTube video arrive 30 or more days after it goes live. For channels under 50,000 views per video it is about 30 percent. For channels at 300,000 or more it is nearly 50 percent. | Agentio, a study of more than 10,000 integrations, as reported by Tubefilter on January 14, 2026. Checked October 2026. | A vendor's study of deals on its own platform. We read the Tubefilter report, not the original playbook. |
| Typical price of one sponsored YouTube video by channel size: $20 to $200 at 1,000 to 10,000 subscribers, $200 to $1,000 at 10,000 to 100,000, $1,000 to $10,000 at 100,000 to 500,000, $10,000 to $20,000 at 500,000 to 1 million, $20,000 to $50,000 above 1 million. | Influencer Marketing Hub, updated August 31, 2026. Checked October 2026. | Priced on subscribers, which this tool does not use. Shown as a cross-check only. Sources disagree: SponsorRadar puts channels above 1 million subscribers at $50,000 to $200,000. |
| On YouTube you must declare a sponsored video by selecting "Yes, my video includes branded content" under Paid Promotion in the video details. That adds a disclosure label at the start of the video. | YouTube Help. Checked October 2026. | Official. The wording in YouTube Studio can change. |
| In the US, a disclosure for a video endorsement "should be in the video and not just in the description", and you should not assume "that a platform's disclosure tool is good enough". | FTC, Disclosures 101 for Social Media Influencers. Checked October 2026. | Official, but US only. Other countries have their own rules. |
Where the sources disagree, the tool does not pick a winner. The general band and the niche bands are both offered, and the two CPM boxes are yours to set. If a brand or another creator tells you a real number from a real deal in your niche, that beats everything in this table.
A video keeps collecting views for years, so "how many views does a video get?" has no single answer. A 30 day window is the common way to compare a video from last month with one from last year. That is why this tool asks for 30 day counts. If you enter lifetime views of old videos, you will quote for views the brand may wait a year to see.
The window also works in the brand's favour, and you can say so. In Agentio's study of more than 10,000 integrations, about 40 percent of views came after day 30, and about 30 percent for channels under 50,000 views per video. A quote based on 30 day views is a quote for the smaller part of what the brand ends up getting. That is a fair argument for the upper half of your range. The tool does not add a multiplier for it, because the study describes other channels, not yours.
A budget travel channel published eight videos. Their 30 day views were 11,200, 9,400, 12,800, 58,000, 12,000, 10,100, 14,300 and 12,000.
Open this example in the calculator to see it line by line.
In September 2026 YouTube renamed "paid promotion" to branded content. The rules that matter when you price and deliver a deal:
The full walk-through, with what YouTube's brand team said about how brands now find creators, is in our article on how to get sponsored on YouTube in 2026. For the reasoning behind the pricing method, read YouTube sponsorship rates in 2026.
Multiply the views your typical video gets in its first 30 days by a CPM, then divide by 1,000. With 12,000 views and a CPM of $15 to $30, a 60 to 90 second integrated read comes to $180 to $360. Add usage rights, exclusivity and rush as separate lines, and never go below what your own hours cost.
Influencer Marketing Hub says YouTube sponsorship CPMs frequently fall between $15 and $30. SponsorRadar reports $10 to $20 for entertainment up to $40 to $80 for finance and business. Neither source publishes its method in full, so treat both as a starting band and set your own.
On views. A sponsor buys the people who will see the video, and subscriber counts say little about that. Use the median of your last 5 to 10 videos, because a median ignores the one video that went viral.
SponsorRadar reports that a dedicated video costs 1.5 to 2 times a standard mid-roll integration, and that a 15 to 30 second pre-roll mention costs 0.5 to 0.7 times. These come from one vendor without a published method, so the calculator lets you change them.
SponsorRadar reports a 20 to 50 percent premium when a brand runs your video as its own paid ad, and 30 to 50 percent more when you agree not to work with competitors for a period. Price each one as its own line so the brand can see what it is paying for.
A 30 day window is a common way to compare videos of different ages. It undercounts: Agentio studied more than 10,000 YouTube integrations and found about 40 percent of views arrive 30 or more days after publishing, and about 30 percent for channels under 50,000 views per video.
Then quote your floor as a flat fee. The floor is your hours on the sponsored part times your hourly rate, plus costs. On small channels the CPM formula often lands below it, and a flat project fee is the honest answer.
Yes. YouTube requires you to select "Yes, my video includes branded content" under Paid Promotion in the video details, and from fall 2026 it labels undeclared promotion automatically. In the US the FTC also expects the disclosure in the video itself, not only in the description.